Deployment is dead. It is less about technology deployment and more about getting people to actually USE it. Get out of the clouds for a moment and think about how all of these clouds are transforming your user experience. A desktop is a desktop is a desktop and I don’t care if I consume a desktop from an Android, Mac, Chrome, Windows, or Linux.

So how do we as collaboration architects stop worrying about deployment and more about the user experience? First of all we need help from Cisco, Avaya, Google, and Microsoft. The user experience has to come first. The new generation workforce has very high expectations that things just WORK. Did Twitter, Facebook, Vine, or Instagram deploy themselves to the user community? No, it was very cool and users adopted it. Our workplace has always been a place of we’re going to deploy this desktop, with this office suite, with this phone and you’re forced to like it.

Enough already! Bring Your Own Everything – BYOE. Desktop, Mobile Device, Instant Messaging app, social sharing app, and web collaboration app. I’m not the first person to talk about BYOE and a few searches around the Internet and you’ll see other posts.

Have you looked at HTML5, WebRTC, VP9, and H.265? These things may not transform your business this year but be prepared Q4FY2014 and 2015.